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Prompts

Automated Weekly Content Calendar — Setup Guide & Prompts

🎯 What you're building: A Claude Cowork task that runs automatically every Monday morning, uses Claude for Chrome to study viral content on TikTok and Instagram in your niche, compares it against your own account, and saves a full week's content calendar as a Notion page — with the content type, title, hook, outline, and caption for every single day.

⚡ How It Works (60-Second Overview)

Scheduled task fires (Mon 9 AM)
        ↓
Claude for Chrome opens TikTok + Instagram
        ↓
Studies top-performing content in your niche
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Cross-references with YOUR account (gaps + weak spots)
        ↓
Cowork creates a 7-day content calendar page in Notion

Each scheduled run spins up a fresh Cowork session with full access to your connectors, files, and the Chrome extension — the same as a manual session.

✅ Before You Start (Prerequisites)

RequirementDetail
💳 PlanPaid plan required (Pro, Max, Team, or Enterprise)
🖥️ AppClaude Desktop app (macOS or Windows) — scheduled tasks do NOT exist in the browser version
🌐 BrowserGoogle Chrome or Microsoft Edge (Brave / Arc / WSL are not supported)
🔌 ExtensionClaude for Chrome (beta / research preview)
🔑 LoginsBe logged into TikTok and Instagram in Chrome — logged-out feeds show almost nothing
📔 NotionConnect the Notion connector in Claude Desktop so Cowork can save the calendar there
⚠️ The single most important limitation: Scheduled tasks only run while your computer is awake AND Claude Desktop is open. If your machine is asleep at 9 AM Monday, the task is skipped and runs the next time you open the app. Turn on Keep awake (top-right of the Scheduled panel) and adjust your sleep settings if you want it to fire reliably.

🛠️ Step-by-Step Setup

<strong>Step 1 — Open Cowork in the Desktop app</strong>
  1. Open the Claude Desktop app.
  2. At the top, you'll see tabs: Chat · Cowork · Code. Click Cowork.
  3. The left sidebar shows: New task, Search, Scheduled, Dispatch, Ideas, Customize, Projects.

📸 Screenshot placeholder: Desktop app with the Cowork tab highlighted

<strong>Step 2 — Install Claude for Chrome</strong>
  1. Go to the Chrome Web Store and search for "Claude" (or use the link in the Quick Links section below).
  2. Click Add to Chrome and confirm.
  3. Pin it: click the puzzle-piece icon in your toolbar → click the thumbtack next to Claude.
  4. Grant the permissions it asks for so Claude can read and act on pages.
  5. In Claude Desktop, enable Claude in Chrome as a connector so Cowork can drive the browser.
This extension is what lets Claude actually scroll and read TikTok/Instagram. Without it, Cowork can't see the feeds.

📸 Screenshot placeholder: Chrome extension pinned + permission dialog

<strong>Step 3 — Log into your social accounts in Chrome</strong>

In the same Chrome profile the extension is installed on:

  1. Open tiktok.com and log in.
  2. Open instagram.com and log in.

This matters a lot. Logged-out TikTok and Instagram show stripped-down feeds, so the agent won't see your real "For You" / niche content unless you're signed in.

<strong>Step 4 — Create the scheduled task</strong>

Option A (easiest):

  1. Click Scheduled in the left sidebar → + New task (upper right).
  2. Fill in the modal:
  3. Click Save.

Option B (via command):

  1. Start a new Cowork task, paste the Master Prompt, and run it once to confirm it works.
  2. Type /schedule in the chat input and set it to Weekly / Monday / 9 AM.
💡 Run it manually once first. Don't wait until Monday to find out something's broken. Run the prompt on demand, watch what Claude does, fix the prompt, then schedule it.

📸 Screenshot placeholder: Create scheduled task modal with weekly/Monday/9AM

📋 The Master Prompt (Copy-Paste)

Replace the [BRACKETED] parts with your details before saving. This is the prompt that goes in the scheduled task.
You are my content strategist. Use Claude for Chrome to do real browser research, 
then save a content calendar to Notion. Work autonomously and do not stop to 
ask me questions — make reasonable assumptions and note them in the output.

MY DETAILS
- Niche / topic: [e.g. AI productivity tips for creators]
- My Instagram handle: [@yourhandle]
- My TikTok handle: [@yourhandle]
- Target audience: [e.g. solopreneurs and small business owners]
- My goal: [e.g. grow followers + drive comments]
- Posting capacity: [e.g. 1 post/day, mix of Reels and carousels]

STEP 1 — STUDY WHAT'S WORKING (TikTok + Instagram)
Using Claude for Chrome, browse TikTok and Instagram. Search my niche hashtags and 
keywords. Identify 10-15 top-performing posts/Reels from the last ~30 days (high 
views/likes/comments relative to the account size). For each, capture:
- The hook (first line / first 3 seconds)
- The format (talking head, carousel, listicle, tutorial, skit, etc.)
- The topic/angle
- Why it likely performed well
Look for repeating PATTERNS across them, not just one-offs.

STEP 2 — ANALYZE MY ACCOUNT
Visit my Instagram and TikTok profiles. Review my recent posts. Identify:
- My current best-performing content and why
- Content gaps (formats/topics that work in my niche but I'm not doing)
- Weak spots (weak hooks, inconsistent posting, low-engagement formats)

STEP 3 — BUILD THE CALENDAR
Cross-reference the viral patterns with my account's gaps. Build a 7-day content 
calendar (Mon–Sun). For EACH day include:
- Content type / format
- Title / concept
- Hook (the exact opening line)
- Outline (3-5 beats or bullet points)
- Caption (ready to paste, with a CTA)
- 5-8 relevant hashtags
Prioritize ideas that close my biggest gaps and ride current niche trends.

STEP 4 — SAVE THE OUTPUT
Using the Notion connector, create a new Notion page titled
"Content Calendar — {date}" inside my "Content Calendars" page/database
(create that parent if it doesn't exist yet).
Start the page with a 5-bullet "What's trending in my niche this week" summary,
then the day-by-day calendar as a table, then a short "Assumptions I made" note.

🧪 Testing Checklist (Do This Before Trusting the Schedule)

🔧 Troubleshooting & Honest Expectations

ProblemLikely cause / fix
Task didn't run MondayComputer was asleep or Desktop was closed. Turn on Keep awake; it'll re-run on next open
Claude sees almost nothing on the feedsNot logged in, or platform blocked the agent. Log in first; let it scroll slowly
Browsing is slow / gets stuckSocial feeds are infinite-scroll and anti-bot heavy — see fallback below
No Notion page was createdConfirm the Notion connector is connected in Desktop and the parent page/database exists
Output is genericAdd more specifics to MY DETAILS, and name exact competitor accounts to study
💡 Reality check for your test: TikTok and Instagram are the hardest sites to automate — they use infinite scroll, lazy loading, and bot detection. Browser research here is real but can be flaky run-to-run. If it struggles, use the fallback below; it's more reliable and still gives you 80% of the value.
🛡️ Fallback prompt (more reliable if live browsing is flaky)

Instead of relying purely on live scrolling, point Claude at specific creators and let it study a handful of profiles directly:

Using Claude for Chrome, visit these creator profiles in my niche one at a time:
[@competitor1], [@competitor2], [@competitor3] on both TikTok and Instagram.
For each, read their last 9-12 posts and note the hook, format, and engagement.
Then visit my profile [@yourhandle], compare, and build the 7-day calendar 
exactly as specified, saving it as a Notion page in my "Content Calendars" location.
If a page won't load or blocks you, skip it and continue with the others.

Naming exact accounts is far more reliable than asking it to "find" viral content, because it skips the unpredictable discovery/search step.

🚀 Make It Even Better

🔗 Quick Links