📱 Claude + Metricool turns your entire social media operation into a single conversation. Schedule posts, pull analytics, spy on competitors, and manage ads — all without leaving Claude.
🔧 What Is Metricool?
Metricool is an all-in-one social media management platform used by over 3.5 million professionals. It connects to your social accounts, ad platforms, and analytics — and its MCP server is the official bridge that lets Claude control everything through simple conversation.
| What Metricool Gives You | Details |
| 📅 Scheduling | Post across 11+ social networks from one place |
| 📊 Analytics | Deep metrics for every platform |
| 🕵️ Competitor Tracking | See what's working in your niche |
| 💸 Ad Management | Meta, Google, and TikTok Ads in one place |
| ⏰ Best Posting Times | Based on your actual audience data |
| 🔗 SmartLinks | Link-in-bio tool |
| 📥 Unified Inbox | All messages and comments in one place |
Supported Platforms:
| Social Networks | Ad Platforms |
| Instagram (Posts, Reels, Stories) | Meta Ads (Facebook + IG) |
| TikTok, YouTube, LinkedIn | Google Ads |
| Facebook (Posts, Reels, Stories) | TikTok Ads |
| X (Twitter), Threads, Bluesky | |
| Pinterest, Twitch, Google Business |
⚙️ Setup in 5 Minutes
Step 1 — Create Your Metricool Account
- Go to metricool.com and create an account
- Click Add Brand in your dashboard
- Connect each social account: Instagram, TikTok, LinkedIn, Facebook, YouTube, X, etc.
- Connect your ad accounts if you run Meta, Google, or TikTok Ads
- Add competitors in the Competitors section
💡 Tip: Connect ALL your accounts, even ones you don't post on frequently. Metricool collects analytics in the background so the data is ready when you need it.
Step 2 — Connect the Metricool MCP to Claude
On Claude.ai:
- Go to Settings → Connectors
- Click + → Add Custom Connector
- Name it
Metricool - Paste the MCP URL below
- Click Save and authorize your Metricool account
https://ai.metricool.com/mcpOn Claude Desktop:
- Open Settings → Developer → Edit Config
- Add the Metricool MCP server to your config file
- Save and restart Claude Desktop
🔌 Also works with: Cursor, ChatGPT (Developer Mode), Mistral Le Chat, Make, n8n, Smithery, and Gemini CLI — same URL, same setup.
Step 3 — Test the Connection
Show me all the brands connected to my Metricool account.If Claude responds with your account data, you're all set.
🚀 What You Can Do: Prompts by Category
📊 Analytics & Performance Tracking
Show me my analytics across all platforms for the last 30 days. Which platform grew the most?What were my top 5 best-performing Instagram posts this month ranked by engagement rate? Explain why each one worked.Pull my Instagram Reels data from the last 2 weeks. Which Reel got the most reach, and what was the average watch time?Compare my engagement rates on Instagram, TikTok, and LinkedIn for the last 30 days. Which platform is growing fastest?Show me my Instagram Stories analytics from last week. Which story had the highest completion rate?Pull my YouTube analytics for this month. What is my average view duration and which video got the most subscribers?📅 Content Scheduling & Management
Schedule this post on Instagram, TikTok, and LinkedIn tomorrow at my best posting time: '[your caption here]'Create and schedule 5 posts for this week across Instagram and LinkedIn. Theme: [your topic]. Use my best posting times for each platform.Show me my posts scheduled for this Saturday. Edit the Instagram one to make the caption shorter and add 3 relevant hashtags.Show me everything I have scheduled for next week across all platforms. Are there any gaps I should fill?Schedule this video file on Instagram Reels, TikTok, and YouTube Shorts tomorrow at 10am EST. Caption: '[your caption here]'💡 When you say "best posting time," Claude uses Metricool's get_best_time_to_post tool — personalized to your actual audience data, not generic advice.
🕵️ Competitor Intelligence
⚠️ You must add competitors in your Metricool dashboard first before Claude can pull their data.
Scan my competitor's top-performing posts from last week, pull the data, and give me 5 new content ideas based on what is working.Compare my engagement rate with my 3 competitors from the last 30 days. Where am I winning and where am I falling behind?Look at my top competitor's posting frequency, content types, and best posting times this month. What patterns can I learn from?Analyze what topics my competitors are covering that I am not. Give me 5 content ideas to fill those gaps.💸 Ad Campaign Monitoring
How are my Meta Ads campaigns performing this month? Show me spend, impressions, clicks, and cost per result for each campaign.Pull my Google Ads data for the last 7 days. Which campaign has the best cost per conversion?Compare my active campaigns across Meta Ads, Google Ads, and TikTok Ads. Which platform is giving me the best return?Summarize the ad performance for all active campaigns this week. Format it as a brief client update I can send via email.💡 Content Strategy & Ideas
Look at my top 10 best-performing posts across all platforms this quarter. What patterns do you see? Give me 10 new content ideas based on what is already working.Based on my analytics and best posting times, create a full content plan for next week. Include post type, platform, caption draft, and suggested posting time for each.Look at my posts from the last 30 days and find the 5 lowest performing ones. What do they have in common? What should I stop doing?Take my top 3 Instagram Reels from this month and suggest how to repurpose each one for LinkedIn, TikTok, X, and YouTube Shorts. Write the captions for each platform.📋 Automated Reporting
Generate a weekly social media report for all my connected platforms. Include follower growth, engagement rate, top post, and key takeaways. Format it professionally.Create a monthly report for my client's Instagram and TikTok accounts. Include all key metrics, top 3 posts, audience growth, and 3 recommendations for next month.Compare my follower count and engagement rate across all platforms this month vs. last month. Am I trending up or down?⚡ Power User Workflows
🗓️ Monday Morning Content Audit
Run my Monday morning content audit:
1. Pull my analytics from all platforms for last week
2. Identify my top 3 and bottom 3 posts
3. Check what my competitors posted that outperformed mine
4. Show me my best posting times for this week
5. Based on all of this, draft 5 posts for this week and schedule them at optimal times♻️ Content Repurposing Machine
Take my best Instagram Reel from last week and:
1. Write a LinkedIn post version (professional tone, no hashtags, add a takeaway)
2. Write a Twitter/X thread version (5 tweets)
3. Write a TikTok caption version (casual, with CTA)
4. Schedule all three at my best posting times for each platform tomorrow🔍 Competitor Reverse-Engineering Workflow
Do a deep competitor analysis:
1. Pull all competitor posts from the last 2 weeks
2. Rank them by engagement
3. Identify the top 3 content themes they are using
4. For each theme, write a post that does it better with my brand voice
5. Schedule all 3 posts this week at my optimal times📄 End-of-Month Client Report
Build my monthly client report:
1. Pull all analytics for [brand name] for this month
2. Compare with last month (growth/decline for each metric)
3. List top 5 posts by engagement with screenshot links
4. Summarize competitor activity and how we compared
5. Write 3 strategic recommendations for next month
6. Format everything as a professional report🛠️ All 27 Metricool MCP Tools
| Tool | What It Does |
get_brands | Lists all brands in your account |
get_analytics | Pulls metrics from any connected network |
get_best_time_to_post | Best days/times based on your data |
post_schedule_post | Schedules posts across platforms |
update_schedule_post | Edits a scheduled post |
get_scheduled_posts | Lists your queued posts |
get_instagram_posts | Instagram posts with metrics |
get_instagram_reels | Reels with performance data |
get_instagram_stories | Stories within a date range |
get_tiktok_videos | TikTok videos with metrics |
get_facebook_posts | Facebook posts by date range |
get_linkedin_posts | LinkedIn posts with metrics |
get_x_posts | X (Twitter) posts with metrics |
get_youtube_videos | YouTube videos with performance data |
get_pinterest_pins | Pinterest pins with metrics |
get_thread_posts | Threads posts with metrics |
get_bluesky_posts | Bluesky posts with metrics |
get_facebookads_campaigns | Active Meta Ads campaigns |
get_googleads_campaigns | Active Google Ads campaigns |
get_tiktokads_campaigns | Active TikTok Ads campaigns |
get_network_competitors | Your tracked competitors |
get_network_competitors_posts | Competitor posts + metrics |
🔒 Is Your Data Safe?
Yes. The MCP uses the same permissions and authentication as your Metricool account. Your data is fetched in real time, used to generate a response, and not retained by Claude. You can revoke access at any time from your Metricool settings.
💡 Pro Tips
- Be specific with date ranges — say "the last 14 days" instead of "recently"
- Always add "at my best posting time" when scheduling — it uses your real engagement data
- Add 3–5 competitors immediately so Metricool starts collecting their data right away
- Connect your ad accounts too — most people forget this and miss the full picture
- Ask for explanations, not just data — "show me my analytics and explain what's working and what's not"
- Check the content calendar after scheduling — Metricool's visual calendar is your confirmation layer
🔗 Resources
- MCP URL:
https://ai.metricool.com/mcp - Sign up: metricool.com
- Promo code:
MAVGPT— 30-day trial of paid features