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๐Ÿ’ฅ Claude Just Killed Marketing Agencies โ€” 29 Free Skills

๐Ÿ’ฅ 29 free Claude skills that turn Claude into a $1M marketing team โ€” content strategist, copywriter, ad creative director, email marketer, SEO specialist, CRO expert, and more. Each skill teaches Claude to think like a senior marketer in a specific discipline.

๐Ÿ”— Source โ†’ mavgpt.ai ยท ๐Ÿ“ GitHub repo


๐Ÿ“Œ At a Glance

๐Ÿ“ฆ Skills included 29
๐Ÿ’ฐ Cost Free ยท open source ยท no API keys
๐Ÿ†“ Claude plan required Any, including free tier
โฑ๏ธ Install time ~60 sec per skill ยท ~10 min for all 29
๐Ÿ” Persistence Install once, use forever ยท stacks with other skills
๐Ÿงฐ Tool needed Claude desktop app
๐Ÿ’ก Why this matters: These aren't basic prompts. Each skill is a structured knowledge file that teaches Claude how to think like a senior marketer. Ask for a content strategy โ†’ get topic clusters, distribution plans, and a publishing calendar. Ask for ad creatives โ†’ get done-for-you creatives ready to publish.

๐Ÿš€ How to Install Any Skill (60 seconds)

1๏ธโƒฃ Go to the GitHub repo

๐Ÿ”— github.com/coreyhaines31/marketingskills โ€” all 29 skills listed with descriptions.

2๏ธโƒฃ Pick a skill and open it

Click the skill folder (e.g. content-strategy), then click the .md file inside. This is what Claude reads.

3๏ธโƒฃ Download the raw file

Click the Download raw file icon near the top right of the file viewer. Saves the .md to your computer.

4๏ธโƒฃ Upload to Claude

Claude desktop app โ†’ Customize (gear icon) โ†’ Skills โ†’ + โ†’ Upload a Skill โ†’ drag the .md in. Done.

๐ŸŽฏ Pro tip โ€” bulk install: Download every .md you want first, then drag them all into Claude at once. All 29 in ~10 minutes. No conflicts.
๐Ÿง  Pro tip โ€” prime Claude with your business first: Before using any skill, spend 2 minutes telling Claude what you sell, who your customers are, what makes you different, and your goals. Claude applies that context to every skill output. Generic vs. personalized results = a few sentences of context.

๐Ÿ“ฆ All 29 Skills by Category

โœ๏ธ Content & Copy (6)

Skill What It Does
content-strategy Full content strategy โ€” topic clusters, editorial calendars, pillars, distribution
copywriting Marketing copy for homepages, landing pages, product pages โ€” anything that converts
copy-editing Reviews and tightens existing copy โ€” tone, language, CTAs
cold-email B2B cold outreach + follow-up sequences that actually get replies
email-sequence Welcome flows, drip campaigns, nurture series, re-engagement
lead-magnets PDFs, checklists, templates optimized for email capture

๐Ÿ“ข Advertising (3)

Skill What It Does
ad-creative Headlines, descriptions, primary text, full creative variations at scale
paid-ads Paid strategy across Google, Meta, LinkedIn, X โ€” targeting, budgets, optimization
ab-test-setup A/B test design โ€” hypotheses, sample sizes, significance, duration

๐Ÿ” SEO & Search (3)

Skill What It Does
ai-seo Optimize to appear in ChatGPT, Perplexity, and AI-generated answers
programmatic-seo Template-driven SEO pages at scale for catalogs or location pages
competitor-alternatives "vs" and "alternative to" comparison pages that rank

๐Ÿ“ˆ Conversion Rate Optimization (5)

Skill What It Does
page-cro Optimize any page โ€” layout, copy, CTAs, trust signals
form-cro Lead capture, contact, and non-signup forms โ€” completion rate
onboarding-cro Post-signup flows โ€” get users to their "aha" moment faster
popup-cro Popups, modals, overlays, slide-ins โ€” without annoying visitors
paywall-upgrade-cro In-app paywalls, upsell modals, feature gates

๐Ÿš€ Growth & Strategy (8)

Skill What It Does
launch-strategy Product launches, feature announcements โ€” timelines and channels
pricing-strategy Pricing, packaging, tiers, monetization decisions
marketing-ideas Fresh strategies tailored to your product and market
marketing-psychology Behavioral science and psychological principles applied to marketing
customer-research Surveys, interviews, feedback analysis
free-tool-strategy Plan and evaluate free tools that drive traffic and capture leads
referral-program Referral and affiliate program design and optimization
community-marketing Build and leverage communities for growth and loyalty

โš™๏ธ Operations & Analytics (4)

Skill What It Does
analytics-tracking Set up, audit, and improve analytics and measurement
revops Lead lifecycle, marketing-sales handoffs, pipeline
aso-audit App Store and Google Play listing optimization
churn-prevention Cancellation flows, save offers, payment recovery

๐Ÿ Starter Packs โ€” What to Install First

You don't need all 29 right away. Pick the pack that matches your goal.
๐Ÿ’ฐ \Pack 1: "I need customers"\
  • copywriting โ€” landing pages that convert
  • ad-creative โ€” ads that drive traffic
  • cold-email โ€” outreach that gets replies
  • page-cro โ€” optimize every page for conversions
  • lead-magnets โ€” capture emails from visitors
๐Ÿ“ \Pack 2: "I need content"\
  • content-strategy โ€” what to write and when
  • copywriting โ€” write it well
  • copy-editing โ€” make it better
  • ai-seo โ€” get found in AI search
  • email-sequence โ€” turn readers into customers
๐Ÿš€ \Pack 3: "I'm launching something"\
  • launch-strategy โ€” the full launch plan
  • pricing-strategy โ€” price it right
  • ad-creative โ€” launch ads
  • email-sequence โ€” launch emails
  • marketing-psychology โ€” make every touchpoint hit harder
๐Ÿค Pro tip โ€” stack skills for bigger projects: Claude uses multiple skills at once. Install content-strategy + copywriting + ai-seo and ask for a blog post optimized for AI search โ†’ Claude pulls from all three simultaneously.

๐ŸŽฏ 10 Starter Prompts for the Top Skills

1๏ธโƒฃ Full Content Strategy

Skill: content-strategy ยท builds an entire content plan โ€” pillars, clusters, calendar, distribution.
๐Ÿ“‹ Click to expand prompt
Create a comprehensive content strategy for my business. Include topic pillars, a 90-day publishing calendar, distribution channels for each piece, and KPIs to track. My business is [describe your business].

```</code></pre></div></details>

2๏ธโƒฃ Done-for-You Ad Creatives

Skill: ad-creative ยท full creative packages ready to drop into Ads Manager.
๐Ÿ“‹ Click to expand prompt
Generate 5 complete ad creative packages for my business. Each package should include primary text, headline, description, and CTA. Target [your audience] on [platform]. Make each creative attack a different angle.

```</code></pre></div></details>

3๏ธโƒฃ Email Welcome Sequence

Skill: email-sequence ยท 7-email automated flow that turns subscribers into customers.
๐Ÿ“‹ Click to expand prompt
Build me a 7-email welcome sequence for new subscribers. Email 1 goes out immediately. Space the rest over 14 days. Mix value, story, social proof, and soft pitches. End with a clear offer. My business sells [describe your product].

```</code></pre></div></details>

4๏ธโƒฃ Landing Page Copy

Skill: copywriting ยท full landing page from scratch โ€” no wireframes needed.
๐Ÿ“‹ Click to expand prompt
Write me the full copy for a landing page that sells [your product/service]. Include a headline, subhead, 3 benefit blocks, a features section, social proof placeholder, pricing, FAQ, and a final CTA. Optimize every line for conversions.

```</code></pre></div></details>

5๏ธโƒฃ Cold Outreach That Gets Replies

Skill: cold-email ยท 4-email sequence with the structure that actually works in 2026.
๐Ÿ“‹ Click to expand prompt
Write me a 4-email cold outreach sequence for reaching [target audience]. The first email should be under 80 words. Each follow-up should add a new angle, not just bump. Make the tone casual and human, not salesy.

```</code></pre></div></details>

6๏ธโƒฃ Competitor Teardown Pages

Skill: competitor-alternatives ยท SEO comparison pages that capture high-intent traffic.
๐Ÿ“‹ Click to expand prompt
Create a competitor comparison page for [your product] vs [competitor]. Include a fair feature comparison table, key differentiators, use case fit, and a CTA. Optimize for the search query "[competitor] alternative."

```</code></pre></div></details>

7๏ธโƒฃ Launch Plan

Skill: launch-strategy ยท 30-day plan with pre-launch, launch day, post-launch phases.
๐Ÿ“‹ Click to expand prompt
Build me a 30-day launch plan for [your product/feature]. Include a pre-launch hype phase, launch day sequence across all channels, and a post-launch follow-up plan. Assign each task to a specific day with clear deliverables.

```</code></pre></div></details>

8๏ธโƒฃ Pricing Optimization

Skill: pricing-strategy ยท reviews current pricing and recommends changes based on psychology + positioning.
๐Ÿ“‹ Click to expand prompt
Here is my current pricing: [describe it]. Review it and tell me what is wrong. Recommend a new tier structure, anchor pricing strategy, and which plan to push as the default. Use pricing psychology to maximize conversions.

```</code></pre></div></details>

9๏ธโƒฃ Page Conversion Audit

Skill: page-cro ยท prioritized list of changes to increase conversions.
๐Ÿ“‹ Click to expand prompt
Audit this page for conversion rate: [paste URL or copy]. Score each section on clarity, persuasion, and friction. Give me a priority list of the 5 changes that would have the biggest impact on conversion rate.

```</code></pre></div></details>

๐Ÿ”Ÿ AI Search Optimization

Skill: ai-seo ยท optimize for AI answer engines (ChatGPT, Perplexity, Google AI Overviews).
๐Ÿ“‹ Click to expand prompt
Optimize this page to appear in AI search results from ChatGPT, Perplexity, and Google AI Overviews: [paste your content]. Rewrite it so that AI models are more likely to cite it as a source. Keep the human readability high.

```</code></pre></div></details>


๐Ÿ“‘ Quick Reference โ€” All 29 Skills

Skill Category What It Does
content-strategy Content Content planning + editorial calendars
copywriting Content Marketing copy for any page
copy-editing Content Review and improve existing copy
cold-email Content B2B cold outreach sequences
email-sequence Content Automated email flows and drips
lead-magnets Content Lead magnets for email capture
ad-creative Ads Ad headlines, copy, creatives
paid-ads Ads Campaign strategy across platforms
ab-test-setup Ads A/B test design and analysis
ai-seo SEO Optimize for AI search engines
programmatic-seo SEO SEO pages at scale
competitor-alternatives SEO Comparison and alternative pages
page-cro CRO Optimize pages for conversions
form-cro CRO Optimize forms for completion
onboarding-cro CRO Improve post-signup activation
popup-cro CRO Optimize popups and modals
paywall-upgrade-cro CRO Optimize paywalls and upsells
launch-strategy Growth Product launch planning
pricing-strategy Growth Pricing and packaging decisions
marketing-ideas Growth Fresh marketing strategies
marketing-psychology Growth Behavioral science for marketing
customer-research Growth Survey and interview analysis
free-tool-strategy Growth Build tools that drive traffic
referral-program Growth Referral and affiliate programs
community-marketing Growth Build communities for growth
analytics-tracking Ops Analytics setup and auditing
revops Ops Revenue ops and pipeline
aso-audit Ops App Store listing optimization
churn-prevention Ops Reduce churn and recover payments

๐ŸŽฏ 29 skills. Zero cost. Your entire marketing team, installed in 10 minutes.