๐ฅ 29 free Claude skills that turn Claude into a $1M marketing team โ content strategist, copywriter, ad creative director, email marketer, SEO specialist, CRO expert, and more. Each skill teaches Claude to think like a senior marketer in a specific discipline.
๐ Source โ mavgpt.ai ยท ๐ GitHub repo
๐ At a Glance
| ๐ฆ Skills included | 29 |
| ๐ฐ Cost | Free ยท open source ยท no API keys |
| ๐ Claude plan required | Any, including free tier |
| โฑ๏ธ Install time | ~60 sec per skill ยท ~10 min for all 29 |
| ๐ Persistence | Install once, use forever ยท stacks with other skills |
| ๐งฐ Tool needed | Claude desktop app |
๐ก Why this matters: These aren't basic prompts. Each skill is a structured knowledge file that teaches Claude how to think like a senior marketer. Ask for a content strategy โ get topic clusters, distribution plans, and a publishing calendar. Ask for ad creatives โ get done-for-you creatives ready to publish.
๐ How to Install Any Skill (60 seconds)
1๏ธโฃ Go to the GitHub repo
๐ github.com/coreyhaines31/marketingskills โ all 29 skills listed with descriptions.
2๏ธโฃ Pick a skill and open it
Click the skill folder (e.g. content-strategy), then click the .md file inside. This is what Claude reads.
3๏ธโฃ Download the raw file
Click the Download raw file icon near the top right of the file viewer. Saves the .md to your computer.
4๏ธโฃ Upload to Claude
Claude desktop app โ Customize (gear icon) โ Skills โ + โ Upload a Skill โ drag the .md in. Done.
๐ฏ Pro tip โ bulk install: Download every .md you want first, then drag them all into Claude at once. All 29 in ~10 minutes. No conflicts.
๐ง Pro tip โ prime Claude with your business first: Before using any skill, spend 2 minutes telling Claude what you sell, who your customers are, what makes you different, and your goals. Claude applies that context to every skill output. Generic vs. personalized results = a few sentences of context.
๐ฆ All 29 Skills by Category
โ๏ธ Content & Copy (6)
| Skill | What It Does |
content-strategy |
Full content strategy โ topic clusters, editorial calendars, pillars, distribution |
copywriting |
Marketing copy for homepages, landing pages, product pages โ anything that converts |
copy-editing |
Reviews and tightens existing copy โ tone, language, CTAs |
cold-email |
B2B cold outreach + follow-up sequences that actually get replies |
email-sequence |
Welcome flows, drip campaigns, nurture series, re-engagement |
lead-magnets |
PDFs, checklists, templates optimized for email capture |
๐ข Advertising (3)
| Skill | What It Does |
ad-creative |
Headlines, descriptions, primary text, full creative variations at scale |
paid-ads |
Paid strategy across Google, Meta, LinkedIn, X โ targeting, budgets, optimization |
ab-test-setup |
A/B test design โ hypotheses, sample sizes, significance, duration |
๐ SEO & Search (3)
| Skill | What It Does |
ai-seo |
Optimize to appear in ChatGPT, Perplexity, and AI-generated answers |
programmatic-seo |
Template-driven SEO pages at scale for catalogs or location pages |
competitor-alternatives |
"vs" and "alternative to" comparison pages that rank |
๐ Conversion Rate Optimization (5)
| Skill | What It Does |
page-cro |
Optimize any page โ layout, copy, CTAs, trust signals |
form-cro |
Lead capture, contact, and non-signup forms โ completion rate |
onboarding-cro |
Post-signup flows โ get users to their "aha" moment faster |
popup-cro |
Popups, modals, overlays, slide-ins โ without annoying visitors |
paywall-upgrade-cro |
In-app paywalls, upsell modals, feature gates |
๐ Growth & Strategy (8)
| Skill | What It Does |
launch-strategy |
Product launches, feature announcements โ timelines and channels |
pricing-strategy |
Pricing, packaging, tiers, monetization decisions |
marketing-ideas |
Fresh strategies tailored to your product and market |
marketing-psychology |
Behavioral science and psychological principles applied to marketing |
customer-research |
Surveys, interviews, feedback analysis |
free-tool-strategy |
Plan and evaluate free tools that drive traffic and capture leads |
referral-program |
Referral and affiliate program design and optimization |
community-marketing |
Build and leverage communities for growth and loyalty |
โ๏ธ Operations & Analytics (4)
| Skill | What It Does |
analytics-tracking |
Set up, audit, and improve analytics and measurement |
revops |
Lead lifecycle, marketing-sales handoffs, pipeline |
aso-audit |
App Store and Google Play listing optimization |
churn-prevention |
Cancellation flows, save offers, payment recovery |
๐ Starter Packs โ What to Install First
You don't need all 29 right away. Pick the pack that matches your goal.
๐ฐ \Pack 1: "I need customers"\
copywritingโ landing pages that convertad-creativeโ ads that drive trafficcold-emailโ outreach that gets repliespage-croโ optimize every page for conversionslead-magnetsโ capture emails from visitors
๐ \Pack 2: "I need content"\
content-strategyโ what to write and whencopywritingโ write it wellcopy-editingโ make it betterai-seoโ get found in AI searchemail-sequenceโ turn readers into customers
๐ \Pack 3: "I'm launching something"\
launch-strategyโ the full launch planpricing-strategyโ price it rightad-creativeโ launch adsemail-sequenceโ launch emailsmarketing-psychologyโ make every touchpoint hit harder
๐ค Pro tip โ stack skills for bigger projects: Claude uses multiple skills at once. Installcontent-strategy+copywriting+ai-seoand ask for a blog post optimized for AI search โ Claude pulls from all three simultaneously.
๐ฏ 10 Starter Prompts for the Top Skills
1๏ธโฃ Full Content Strategy
Skill: content-strategy ยท builds an entire content plan โ pillars, clusters, calendar, distribution.
๐ Click to expand prompt
Create a comprehensive content strategy for my business. Include topic pillars, a 90-day publishing calendar, distribution channels for each piece, and KPIs to track. My business is [describe your business].
```</code></pre></div></details>
2๏ธโฃ Done-for-You Ad Creatives
Skill: ad-creative ยท full creative packages ready to drop into Ads Manager.
๐ Click to expand prompt
Generate 5 complete ad creative packages for my business. Each package should include primary text, headline, description, and CTA. Target [your audience] on [platform]. Make each creative attack a different angle.
```</code></pre></div></details>
3๏ธโฃ Email Welcome Sequence
Skill: email-sequence ยท 7-email automated flow that turns subscribers into customers.
๐ Click to expand prompt
Build me a 7-email welcome sequence for new subscribers. Email 1 goes out immediately. Space the rest over 14 days. Mix value, story, social proof, and soft pitches. End with a clear offer. My business sells [describe your product].
```</code></pre></div></details>
4๏ธโฃ Landing Page Copy
Skill: copywriting ยท full landing page from scratch โ no wireframes needed.
๐ Click to expand prompt
Write me the full copy for a landing page that sells [your product/service]. Include a headline, subhead, 3 benefit blocks, a features section, social proof placeholder, pricing, FAQ, and a final CTA. Optimize every line for conversions.
```</code></pre></div></details>
5๏ธโฃ Cold Outreach That Gets Replies
Skill: cold-email ยท 4-email sequence with the structure that actually works in 2026.
๐ Click to expand prompt
Write me a 4-email cold outreach sequence for reaching [target audience]. The first email should be under 80 words. Each follow-up should add a new angle, not just bump. Make the tone casual and human, not salesy.
```</code></pre></div></details>
6๏ธโฃ Competitor Teardown Pages
Skill: competitor-alternatives ยท SEO comparison pages that capture high-intent traffic.
๐ Click to expand prompt
Create a competitor comparison page for [your product] vs [competitor]. Include a fair feature comparison table, key differentiators, use case fit, and a CTA. Optimize for the search query "[competitor] alternative."
```</code></pre></div></details>
7๏ธโฃ Launch Plan
Skill: launch-strategy ยท 30-day plan with pre-launch, launch day, post-launch phases.
๐ Click to expand prompt
Build me a 30-day launch plan for [your product/feature]. Include a pre-launch hype phase, launch day sequence across all channels, and a post-launch follow-up plan. Assign each task to a specific day with clear deliverables.
```</code></pre></div></details>
8๏ธโฃ Pricing Optimization
Skill: pricing-strategy ยท reviews current pricing and recommends changes based on psychology + positioning.
๐ Click to expand prompt
Here is my current pricing: [describe it]. Review it and tell me what is wrong. Recommend a new tier structure, anchor pricing strategy, and which plan to push as the default. Use pricing psychology to maximize conversions.
```</code></pre></div></details>
9๏ธโฃ Page Conversion Audit
Skill: page-cro ยท prioritized list of changes to increase conversions.
๐ Click to expand prompt
Audit this page for conversion rate: [paste URL or copy]. Score each section on clarity, persuasion, and friction. Give me a priority list of the 5 changes that would have the biggest impact on conversion rate.
```</code></pre></div></details>
๐ AI Search Optimization
Skill: ai-seo ยท optimize for AI answer engines (ChatGPT, Perplexity, Google AI Overviews).
๐ Click to expand prompt
Optimize this page to appear in AI search results from ChatGPT, Perplexity, and Google AI Overviews: [paste your content]. Rewrite it so that AI models are more likely to cite it as a source. Keep the human readability high.
```</code></pre></div></details>
๐ Quick Reference โ All 29 Skills
Skill
Category
What It Does
content-strategy
Content
Content planning + editorial calendars
copywriting
Content
Marketing copy for any page
copy-editing
Content
Review and improve existing copy
cold-email
Content
B2B cold outreach sequences
email-sequence
Content
Automated email flows and drips
lead-magnets
Content
Lead magnets for email capture
ad-creative
Ads
Ad headlines, copy, creatives
paid-ads
Ads
Campaign strategy across platforms
ab-test-setup
Ads
A/B test design and analysis
ai-seo
SEO
Optimize for AI search engines
programmatic-seo
SEO
SEO pages at scale
competitor-alternatives
SEO
Comparison and alternative pages
page-cro
CRO
Optimize pages for conversions
form-cro
CRO
Optimize forms for completion
onboarding-cro
CRO
Improve post-signup activation
popup-cro
CRO
Optimize popups and modals
paywall-upgrade-cro
CRO
Optimize paywalls and upsells
launch-strategy
Growth
Product launch planning
pricing-strategy
Growth
Pricing and packaging decisions
marketing-ideas
Growth
Fresh marketing strategies
marketing-psychology
Growth
Behavioral science for marketing
customer-research
Growth
Survey and interview analysis
free-tool-strategy
Growth
Build tools that drive traffic
referral-program
Growth
Referral and affiliate programs
community-marketing
Growth
Build communities for growth
analytics-tracking
Ops
Analytics setup and auditing
revops
Ops
Revenue ops and pipeline
aso-audit
Ops
App Store listing optimization
churn-prevention
Ops
Reduce churn and recover payments
๐ฏ 29 skills. Zero cost. Your entire marketing team, installed in 10 minutes.